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Algae Appliance Sales Take Off!

From: Riggs Eckelberry
Los Angeles, March 18, 2013

Good morning!

Last week, while our Clean-Frack™ team was getting ready for the big Texas Cavalcade, something was quietly happening in our Algae Division.

That something was SALES.

The sweet smell of sales

Yes! Just in the past week, we have sold three new Algae Appliance Model 4 units, all for immediate delivery.

Now the Model 4 is our starter unit, suitable for lab work and testing. Including on-site setup and training, it typically goes for $50,000.

The way it’s been performing, we can expect much larger unit sales from these customers… in the range of $250,000 or more — each.

More on the way

And we know that more of these starter sales are coming. Why?

  1. The word is out that conventional methods aren’t effective with a crop that has so much water — as great as 1000 to 1.
  2. The Algae Appliance is highly reliable; we know this from months of field testing.
  3. More and more people in the industry have seen this machine work.
  4. The new algae industry is steadily expanding, in the U.S. and the rest of the world.

In conclusion, we think the Algae Division could be paying the basic cost of our operations within just a few months!

That’s pretty interesting. Sure gives us freedom of action in Clean-Frack and aquaculture, to name just two of our hot new fields of application.

What about licensing?

We’re still in the licensing business.

Licensing is good because you can get your technology embedded widely; and at very little cost.

However, it takes a while for licensing revenue to develop.

So it makes sense to get some direct revenues from our technology while the licensing deals develop.

And the longer we’re in a market, the stronger we get, and the better our bargaining position.

Meanwhile, on the road…

If you’re following our Facebook Page, you’ll know that the Mobile Lab left today and is on the way to Texas.

We now have industry demos scheduled in San Antonio and Houston, while the media slots in Houston are nearly filled. Details in Friday’s MoneyTV interview.

I’m very proud of Bill Charneski and Andrew Davies, who prepped this trip and are on the way there.

Here we go!

Have a great week.

Riggs and Team

Riggs Eckelberry
President & CEO
OriginOil, Inc. (OOIL)

Popular Science: Algae Appliance™ Top 100 Innovation in “Best of What’s New” for 2012

Safe Harbor Statement:

Matters discussed in this update contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this update, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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