Brown-Washing with Algae?
From: Riggs Eckelberry
Los Angeles, February 11, 2011
In this week’s MoneyTV interview: Four-dollar gasoline is starting to appear.
Supply Can’t Meet Demand
The industry agrees.
What is bad for our wallets is good for our industry.
Algae and Brown-Washing
As fossil fuels continue to get more expensive, they will invest in… brown-washing. That’s the practice of saying a fossil fuel can be green.
President Obama did this in his 2011 State of the Union address, when he classified ‘clean coal’ as a clean energy source.
Algae is a fierce CO2 absorber, so it really can help reduce emissions. And the more polluters spend on algae, the stronger the industry gets that will overtake it someday.
By brown-washing with algae, coal and petroleum interests are literally eating their own tail. But that’s OK, because they are investing in algae, too. (See the latest ExxonMobil Algae Update.)
It’s brown-washing. And it’s good!
Enjoy your weekend.
Riggs and team
President & CEO
OriginOil, Inc. (OOIL)
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