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OriginOil, Now a Top Ten Brand Worldwide

From: Riggs Eckelberry
Los Angeles, August 21, 2012

Good morning!

I trust you have had a great summer so far.

The commercial team has been working very hard, and you can expect to hear great updates in the weeks to come…

OriginOil in top ten biofuels brands

Meanwhile, branding counts. And that’s just as true in biofuels as anywhere else.

Here’s the latest update from the new Biofuels Brand Index, which tracks worldwide brand presence for our industry:

For Q3 to date, Gevo is now in the lead at 24.45, followed by Coskata, Joule Unlimited, BP Biofuels, Codexis, INEOS Bio, KiOR, OriginOil, Valero and Matheson Gas.

That’s pretty amazing company, especially when you realize that we’re the only pure technology company in the bunch!

Intel Inside™ is an important brand for computers. We’re here to make sure Powered By OriginOil™ is, too.

“Brand value counts more than ever”

Jim Lane’s Biofuels Digest recently launched the Biofuels Brand Index.

This is what he has to say:

With companies now embarking on first commercial projects – that means big capital raises and attracting customers,” noted Digest editor Jim Lane. “Brand value now counts more than ever – and we intend to measure brand visibility and credibility, looking not only at the stories in which brands appear, but at reader engagement with those stories.

We’ll keep working hard to keep the OriginOil brand highly visible. Look for more major news that sustains our brand.

New in-depth article

We get so many stories that it’s easy to overlook the ones where we really explain our technology. did a great job in this article.

Here’s one quote from the article which you will hear much more about in the weeks and months to come:

We also see growing momentum in Japan, due to the problems there with nuclear and with toxins. Algae production both remediates toxins and produces fuel and chemicals. We expect to see a great deal of activity from Japan.

Japan is indeed very serious about algae. As we say, stay tuned…

Have a great week!

Riggs and team

Riggs Eckelberry
President & CEO
OriginOil, Inc. (OOIL)

U.S. Department of Energy Orders Two OriginOil Systems for Algae and Oil & Gas Applications

Safe Harbor Statement:

Matters discussed in this update contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this update, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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